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The Heritage
360 N 1st, El Cajon 92021

20: 3 bed 2 bath (2 bed + 1 den, 2 bath)
36: 2 bed 2 bath (1 bed + 1 den, 2 bath)
$1,061,520 Annual Income

Case Study: 360 North 1st Street, El Cajon, CA


Property Overview


Property Type: 56-Unit Apartment Community Submarket: El Cajon – San Diego County Sale Price: $12,950,000 Cap Rate at Sale: 4.88% Market Pro Forma Cap Rate: 6.36%


Unit Mix


  • 36 Units – 2 Bed / 2 Bath 

  • 20 Units – 3 Bed / 2 Bath


Year Built: 1973 Major Renovation: Full studs-up remodel completed in 2009 Parking: 89 on-site spaces (1.5 spaces per unit)


Transaction Summary


The Heritage represents one of the most notable multifamily transactions in the El Cajon submarket. As a 56-unit asset, this sale required a full underwriting analysis, repositioning evaluation, and buyer targeting strategy specific to San Diego County multifamily investors.

Originally constructed in 1973, the property underwent a comprehensive renovation in 2009, transforming it into a high-quality apartment community with features more commonly associated with luxury condominiums.


Upgrades Included


  • In-unit washer and dryers

  • Central air conditioning

  • Granite countertops

  • Stainless steel appliances

  • Gated entry

  • Resort-style pool amenities


The property’s physical condition positioned it as a stabilized core-plus investment within the East County submarket.


Investment Strategy & Buyer Positioning


At the time of sale, the asset generated a 4.88% current cap rate, with a projected market-driven increase to 6.36% through strategic management and rental alignment.


Key Value Drivers


  • Strong in-place tenancy

  • Submarket rent growth potentia

  • Limited comparable inventory of similar scale

  • Revitalization momentum in El Cajon’s Cultural Zone

  • Above-average parking ratio


Marketing a 56-unit apartment complex requires significantly different positioning than smaller 4–12 unit properties. Institutional and private capital buyers evaluate:


  • Debt coverage

  • Exit cap assumptions

  • Submarket trajectory

  • Comparable 25+ unit transactions


This deal required targeted outreach to qualified multifamily investors actively seeking mid-sized apartment assets in San Diego County.


Why This Sale Matters


This transaction reinforces positioning as a San Diego apartment broker specializing in multifamily sales across the 2–50+ unit spectrum.


Large apartment transactions demand:


  • Accurate valuation modeling

  • Deep buyer database relationships

  • Negotiation experience in institutional-level deals

  • Market-specific underwriting knowledge


For apartment owners evaluating whether to sell a multifamily property in San Diego, this sale serves as a benchmark for how properly positioned apartment communities can attract premium pricing.


Looking to Sell Your Apartment Building in San Diego?


If you are considering selling a multifamily property in San Diego County — whether 4 units or 50+ units — understanding current buyer demand and cap rate trends is critical.


Explore more recent San Diego apartment sales here: 




Or learn more about working with Arby, an Diego apartment broker specializing in 2–50 unit transactions: 





arby eivazian san diego apartment expert

South Coast Commercial, Inc.
3405 Kenyon St #411,
San Diego, CA 92110
DRE# 01846358

Arby Eivazian: San Diego Apartment Broker

619-990-4436

South Coast Commercial, Inc.
3405 Kenyon St #411,
San Diego, CA 92110
DRE# 01846358

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