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620-640 South Marshall Ave, El Cajon 92020
620–640 South Marshall Ave, El Cajon 92020 – Two-Lot Acquisition Case Study
Property Overview
The properties at 620 and 640 S. Marshall Ave comprise two contiguous lots in the heart of El Cajon. Located near major transportation corridors and central community amenities, these parcels offer flexible potential for future multifamily development, build-to-rent concepts, or land banking strategies—all within one of East County’s most active rental markets.
Deal Summary
Sold For: $535,000
Property Type: Two Contiguous Lots
City: El Cajon, San Diego County
Representation: Buyer
This acquisition positioned the buyer strategically in an area where infill development and value-add housing demand continue to rise.
Investment Highlights
Two adjacent parcels acquired in a single transactional structure
Prime opportunity for:
Small-scale multifamily development
Value-add rental housing concepts
ADU-driven density expansion
Long-term hold in a supply-constrained submarket
Located in a pro-growth municipality known for streamlined permitting relative to coastal San Diego
Strong rental demand driven by workforce housing needs in El Cajon
El Cajon Multifamily & Land Market Insights
El Cajon has become one of the most stable and opportunity-rich markets for small apartment investors due to:
Above-average rental yields compared to central San Diego
Broad tenant demand from a diverse workforce community
Increasing investor interest in infill development and ADU expansion
Relatively favorable zoning pathways for small-lot redevelopment
Competitive land pricing that allows investors to achieve attractive returns
For investors aiming to scale into multifamily development or add density to existing land positions, El Cajon continues to be a top performer.
Advisory Strategy & Execution
Representing the buyer, Arby focused on uncovering and evaluating off-market and under-marketed land opportunities that could support small-scale development.
Key Advisory Actions
Conducted highest-and-best-use analysis for both parcels
Provided rent and demand projections for various multifamily formats
Evaluated zoning overlays and lot-specific feasibility considerations
Positioned the acquisition as an entry point for scaled development in a rapidly improving corridor
Negotiated terms advantageous for a buyer seeking future optionality
The result was a strategically priced acquisition that aligned with the buyer’s long-term investment objectives.
Result
The buyer secured both contiguous lots for $535,000, creating a rare opportunity to control a multi-parcel footprint in a growing East County submarket positioned for future multifamily development.
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